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The potato market is projected to record a CAGR of 1.0% during the forecast period, 2021-2026. The COVID-19 pandemic has driven the demand for fresh potatoes in supermarkets and grocery stores across the globe, as people stock up on inexpensive food due to panic buying. The lock down has also increased the demand for fresh potatoes in developing countries.
Even in traditionally non-potato-consuming countries, potatoes have become popular due to their long shelf-life. The potatoes are also processed in the respective domestic markets into potato-based food products and food ingredients. The other applications of potatoes include feed to livestock, industrial starch production, and seed tubers for growing the next season's potato crops.
Increased Demand from the Processing Industry
Fresh potatoes are baked, boiled, or fried and used in a staggering range of recipes such as mashed potatoes, potato pancakes, potato dumplings, twice-baked potatoes, potato soup, and potato salad. One of the main items in that category is frozen potatoes. Dehydrated potato flakes are used in retail mashed potato products, as ingredients in snacks, and even as food aid. Hence, the increased demand from the processing industry, along with consumer demand, is boosting production globally.
The Agenda
Keeping in view the prospects and international demand for the Fresh & Frozen Potato and Value added Potato products, Indian Chamber of Commerce is organizing India International Potato E-Conclave to promote the available varieties of Potato and Potato Products, Latest Technologies, Trends, opportunities for Farm Input & Technologies, Potato Processing, Packaging, Cold Store and Logistics companies and connect with the relevant stakeholders from Policy makers to Farmers, FPO, Traders, Buyers and Exporters.
Production: Need for increasing the production of potato seeds and disease free varieties of potato across the country. Awareness about use of high yield farm inputs to increase the per hectare output of the crop and use of micro irrigation and water management technologies at much greater extent including smart farm technologies.
Procurement: Creating infrastructure and storage facilities at farm level for primary cleaning, grading, sorting and storing of the products for longer term to help farmers stock and generate better price as per market demand. Also reducing the cost for existing cold storage to reduce the cost burden on both farmers and cold store owners for storing the additional yield beyond market demand
Processing: Establishment/Expansion/renovation of Potato Processing Units and Setting up more Explore value added products that can be made out of Potato as the demand in Domestic and International Markets and adaptation of low cost modern technologies for high quality and quantity production.
Marketing & Exports: Cost effective and environment friendly packaging process; promote village level processing units, Promotion of potato processing machinery companies along with cold store technology companies. Setting up proper standard MSP for reducing loss and cost burden of Farmers. Forward & backward market linkage & demand based production, buy back and processing model. Exploring more export opportunities for Export of such products.
