Public Relations has a specialized role in a public sector (PSU) communication strategy. Though the PSUs together are essential contributors to a nation's economic growth, they are often perceived as less efficiently managed than the private sector companies.

The PSUs must use PR aggressively to communicate their profitability, productiveness and relevance to the target publics. However, another aspect that needs to come out strongly in PSU communication is that they are committed to society's wellbeing and not just profit-driven.

Moreover, PR can help contribute to reviving sick units by bestowing self-reliance in significant sectors of the economy. Some of the other areas where PR can play an essential role in highlighting a PSU's policies, programmes, achievements, and benefits schemes to influence public opinion.

The PSU's credibility is crucial to the stakeholders as there must be cohesion between work and action as PR accentuates timely communication and mitigates crisis and risks.

Managing relationships with key publics in PSUs plays a "strategic" part in communication management "accomplishing" goals and solving complex communication problems. To be considered strategic, communication management must be aligned with the PSU's vision or mission and substantially contribute to achieving the organization's objectives.

We are extremely glad to convey you that, ICC along with EY as knowledge partner, is going to present the XIII India Public Sector Agenda @ 2031 (PSE Conclave); an initiative by ICC started 12 years back.

Date: 20th December, 2023 at Le Meridien, New Delhi from 10 AM

We would like to invite you / your esteemed organization to please participate.