Embark on a journey into the fascinating world of intellectual property—an expansive realm housing inventions, literary and artistic creations, designs, symbols, names, and images crucial in the landscape of commerce. The safeguarding of intellectual property stands as a vital catalyst, fostering innovation and creativity.

In our quest for a society rooted in Intellectual Property Rights (IPRs), we acknowledge the crucial role of IPR awareness. At the forefront of the National IPR Policy lies the objective of Outreach and Promotion, a cornerstone in the generation and subsequent commercialization of IPRs. Instilling a profound understanding of IP rights across diverse segments of society is indispensable, recognizing that intellectual property forms the very fabric of our inventive minds.

The policy envisions an India where students in educational institutions, industry clusters, and citizens spanning Tier 1, Tier 2, Tier 3 cities, as well as rural areas, are not only educated but profoundly aware of their intellectual property rights. Upholding the rights of individuals and companies demands a concerted effort to sensitize enforcement agencies and the judiciary, ensuring they remain abreast of the latest developments in IP laws.

To gain a competitive edge in the global market, the Indian industry must innovate, protect its innovations, and reach its potential. Ideas, creations, and innovations must be shielded under India's robust Intellectual Property Rights regime, as reiterated by the National IPR Policy 2016. IPRs are pivotal to the government's flagship Make in India and Digital India initiatives. In the modern world, businesses allocate resources to R&D, innovate, and protect their innovations to sustain and gain a monopoly in the market. So come on, let's create, innovate, protect, and elevate India! Join us in this transformative journey.

Against this backdrop, the Indian Chamber of Commerce, in association with the Ministry of MSME, Govt. of India, is thrilled to organize a 2-day seminar on the "National Intellectual Property Yatra (IP Yatra)" at D.K. State Convention Centre, Itanagar, Arunachal Pradesh, on 9th & 10th January 2024. The IP Yatra is a highly anticipated event that brings together leading experts, professionals, and stakeholders in the field of intellectual property. It serves as a platform for sharing knowledge, best practices, and insights in the ever-evolving landscape of intellectual property rights.